marketing & DEVELOPMENT :: Screams at the beach
Building anticipation for the seventh annual season of the acclaimed Screams at the Beach attraction was crucial for branding, particularly within the horror fan demographic. This rewarding process allowed for creative initiative and strong support from attraction producers. With a solid foundation established in 2016, Year 7 was poised for success. The theme, the Seven Deadly Sins, inspired a sinister design aesthetic drawn from dark cathedral elements, utilizing the signature Screams font and high-contrast colors for visibility.
Pop-up Events:
Record-setting participation in Halfway to Halloween (April 2017) and Summer Fever (July 2017) significantly boosted annual profits, enabling Escape Room expansion in Q3.
collaborator
perspective
“Marinah was a visionary to work with. After taking the time to fully understand the products and what we were trying to accomplish with our events, she didn’t just meet the creative brief, she expanded it. She created ads and visual assets we hadn’t even considered yet, and they were spot-on.”
— BRIAN TURNER, Creative Producer | SCREAMS AT THE BEACH
Deliverables:
Multimedia capture during events
Integrated marketing and advertising strategy on a low to no budget
Influencer partnerships
Op-eds and press releases
Website UI/UX and content administration
Escape room clue design and immersive experience development
Exhibit, scene, and prop staging
placemaking & exhibition design :: biggs museum of american art
In 2018, I had the honor of collaborating with Ryan Grover, then-curator of the Biggs Museum, to create milestone gala and gallery signage, including a mobile display traveling throughout Sussex County. Attending the gala and experiencing the Rembrandt exhibit while witnessing the impact of my work was a highlight of the year.
Collaborators: Biggs Museum of American Art, Delaware Division of the Arts, and generous patrons, donors, and sponsors.
Marinah
Founder & Principal, AQUAMARINAH
Exploring why humans care, click, & connect
with integrated story / strategy since 2008.
COLLABS / INDUSTRIES
PUBLIC SECTOR
Grazie mille to countless collaborators, cherished mentors, unprecedented challenges, & educational moments along the way.
>> Department of Natural Resources + Environmental Control, Delaware State Parks (State of Delaware)
>> Department of Transportation, Division of Motor Vehicles and Tolls (State of Delaware)
>> Flagler County Board of County Commissioners (Florida)
PRIVATE SECTOR
>> Barberville Yard Art Emporium (FL)
>> Delaware State Fair (DE)
>> JD Sign Company (DE)
>> Sports at the Beach (DE)
>> Escape Reality VRcade (DE)
>> Mulligan’s Pointe Country Club (DE)
>> Screams at the Beach (DE)
>> Bright Ideas Press (DE)
>> Commission (various)
NPO/CRO
>> Pioneer Settlement for Creative Arts (FL)
>> Schoolhouse Fiber Guild (FL)
>> Delaware Four Wheelers (DE)
>> Biggs Museum of American Art (DE)
>> Grace Church (DE)
>> Family Learning Academy (DE)
>> Healthcare & community resource organization (Global)
Active Affiliations include: Public Relations Communications Association International Member | American Institute of Graphic Arts Member | The Coral Reef Research Hub Member | Florida Artist Blacksmith Association Member
a q u a m a r i n a h 