DELAWARE DIVISION OF MOTOR VEHICLES AND TOLLS: myDMV Online Services
The ‘My time, my way, my DMV’ campaign emphasized that time saved with an online account = more of doing what customers love. Operationally, this kept highly trained, deeply skilled personnel available for complex transactions. In 2020 alone, the Division saw the number of myDMV users grow by 200% and the DMV and Tolls revenue, in what proved an unprecedented year, still kept the State of Delaware in the black. ($569.6M in FY21)
GOAL :: creating in-house brand components for use across paid, earned, and owned media.
TAGS :: storytelling, conversion, brand crafting, behavior modification, FL/EX media
Deliverables: brand development and recrafted style, storyboarding and editing, mobile-forward graphics, interagency collaboration, and recurring project management/fiscal reporting across channels for stakeholders and the public.
RELEASED TO THE PUBLIC SPRING 2019
In collaboration with: State of Delaware, Department of Transportation, Division of Motor Vehicles and Toll Operations, Delaware State Parks, and additional agencies and specialists, including those listed below.
| Art Direction and Strategy 2019-2020 | Shelley Koon, Chief of Communications |
| Integrated Design and Marketing 2019-2022 | Susan Lee, Public Information Officer |
| Vehicle Wrap Paid Placement | Carvertise |
| Supplemental Creative, Ad Strategy, and Paid Placement | Aloysius, Butler, and Clark, Deardorff |
| Out-of-House Production | Curtis 1000 |
collaborator
perspective
“[As] COVID-19 restrictions were put into place, Marinah stepped in seamlessly, making sure the people of Delaware were notified promptly with correct information, procedures, and any operational changes. She has worked tirelessly to ensure that, even during unusual times, appreciation for DMV staff and customers is felt.”
— SUSAN LEE, INTEGRATED DESIGN & MARKETING SPECIALIST | DELAWARE DMV/TOLLS
Marinah
Founder & Principal, AQUAMARINAH
Exploring why humans care, click, & connect
with integrated story / strategy since 2008.
COLLABS / INDUSTRIES
PUBLIC SECTOR
Grazie mille to countless collaborators, cherished mentors, unprecedented challenges, & educational moments along the way.
>> Department of Natural Resources + Environmental Control, Delaware State Parks (State of Delaware)
>> Department of Transportation, Division of Motor Vehicles and Tolls (State of Delaware)
>> Flagler County Board of County Commissioners (Florida)
PRIVATE SECTOR
>> Barberville Yard Art Emporium (FL)
>> Delaware State Fair (DE)
>> JD Sign Company (DE)
>> Sports at the Beach (DE)
>> Escape Reality VRcade (DE)
>> Mulligan’s Pointe Country Club (DE)
>> Screams at the Beach (DE)
>> Bright Ideas Press (DE)
>> Commission (various)
NPO/CRO
>> Pioneer Settlement for Creative Arts (FL)
>> Schoolhouse Fiber Guild (FL)
>> Delaware Four Wheelers (DE)
>> Biggs Museum of American Art (DE)
>> Grace Church (DE)
>> Family Learning Academy (DE)
>> Healthcare & community resource organization (Global)
Active Affiliations include: Public Relations Communications Association International Member | American Institute of Graphic Arts Member | The Coral Reef Research Hub Member | Florida Artist Blacksmith Association Member
a q u a m a r i n a h 