STORYTELLING with community services

featured campaign
DELAWARE DIVISION OF MOTOR VEHICLES AND TOLLS: myDMV Online Services

The ‘My time, my way, my DMV,’ campaign emphasized that time saved with an online account = more of doing what customers love. Operationally, this kept highly trained, deeply skilled personnel available for complex transactions.

In 2020 alone, the division saw the number of myDMV users grow by 200% and the DMV and Tolls revenue, in what proved an unprecedented year, still kept the State of Delaware in the black. ($569.6M in FY21)


CITIZENS’ ACADEMY 2025

The Citizens’ Academy outreach program engages biannually with the community across all county functions and departments, culminating with a commissioner roundtable and graduation. Those who have completed the syllabus highly praised the program and continue to serve as essential ambassadors in their respective neighborhoods. Some go on to participate in the county’s available volunteer programs, such as the nationally-acclaimed emergency response team.


Design Notes: Knowing that Flagler County was preparing to launch a website rebrand, I developed general digital identity around this campaign with rollout slated for Q4 2024-Q1 2025. The emblems shown originated in the county’s award-winning quarterly magazine, Coast to Country, and the triangle pattern emulates that of the County Chambers dias.

The golden gradients and shades of deep teal and navy offered a VIP/luxury upgrade to the expected logo colors, going against the expected trends in local government at the time. This offered a unique and unifying visual identity constituents could promote with pride, while setting a standard that rippled in real time across regional entity outreach and styling.


Deliverables: Hybrid approach across comprehensive vector/video editing (Adobe Illustrator, Premiere) and mobile-forward format with team editing capabilities, by request. Digital-forward with print use cases.

In collaboration with: Flagler County Emergency Management, Flagler County Administration

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VETERANS SERVICES

Flagler County’s Veterans Services department is carried by two astounding veterans and public servants, David Lydon and Eric Flores Febles. Collaborating with them to produce print-forward media for outreach events and community ceremonies, as well as dialogue with local military partners and NPO organizations, proved nothing short of an honor.

Deliverables: Hybrid approach across comprehensive vector/video editing (Adobe Illustrator, Premiere) and mobile-forward format with team editing capabilities, by request. Print-forward with digital use cases.


PARKS AND RECREATION, LAND MANAGEMENT

Flagler County’s Parks and Recreation division and Land Management division are a symbiosis of dedicated specialists who prioritize community engagement and public education campaigns. A Walk in the Park in the Woods, a guided hike series with Forestry Supervisor/Manager Ralph Risch, occurs annually during Q1-2.

Deliverables: Hybrid approach across comprehensive vector/video editing (Adobe Illustrator, Premiere) and mobile-forward format with team editing capabilities, by request. Digital-forward use cases with conversion focus.


Marinah

Founder & Principal, AQUAMARINAH

Exploring why humans care, click, & connect
with integrated story / strategy since 2008.

COLLABS / INDUSTRIES

PUBLIC SECTOR
>>
Department of Natural Resources + Environmental Control, Delaware State Parks (State of Delaware)
>> Department of Transportation, Division of Motor Vehicles and Tolls (State of Delaware)
>> Flagler County Board of County Commissioners (Florida)

PRIVATE SECTOR
>> Barberville Yard Art Emporium (FL)
>> Delaware State Fair (DE)
>> JD Sign Company (DE)
>> Sports at the Beach (DE)
>> Escape Reality VRcade (DE)
>> Mulligan’s Pointe Country Club (DE)
>> Screams at the Beach (DE)
>> Bright Ideas Press (DE)
>> Commission (various)

NPO/CRO
>> Pioneer Settlement for Creative Arts (FL)
>> Schoolhouse Fiber Guild (FL)
>> Delaware Four Wheelers (DE)
>> Biggs Museum of American Art (DE)
>> Grace Church (DE)
>> Family Learning Academy (DE)
>> Healthcare & community resource organization (Global)

Grazie mille to countless collaborators, cherished mentors, unprecedented challenges, & educational moments along the way.

Active Affiliations include: Public Relations Communications Association International Member | American Institute of Graphic Arts Member | The Coral Reef Research Hub Member | Florida Artist Blacksmith Association Member